The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
Episodes
51 episodes
50: Your Simplest Way Is Your Strongest Way: Content Strategy for Solopreneurs
Feeling like you need a ring light, perfect angle, and cinematic editing skills just to post a reel? Let's be real—you don't. In this episode of The Creative Bodega, I'm breaking down why your simplest way is actually your strongest wa...
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19:32
49: How One Solopreneur Ended Her Content Overwhelm with a Visual System (Interview w/ Emily Odio-Sutton)
Ever feel like you know what you do and who you help, but you just can't figure out how to make your brand stand out online? You're not alone! In this episode of The Creative Bodega, I'm sitting down with Emily Odio-Sutton—my very first officia...
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Episode 49
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28:38
48: Choosing Enough: My 2025 Revenue Breakdown & Business Audit (Steal this!)
Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I sto...
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27:17
47: How My Community Carried Me Through a 20-Minute Zoom Blackout
My worst live event nightmare came true—and I'm sharing the raw, unfiltered story while it's still fresh. I got kicked off my own Zoom workshop four times in front of 300 people during a live event for Canva World Tour. We're talking a...
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19:34
46: My Secret To Staying Consistent AF Even When Life Is Lifing
If you've ever told yourself "I just need to be more disciplined" when it comes to showing up consistently online—I need you to hear this: It's not about willpower. It's about systems. In this episode of The Creative Bodega, I'm breaki...
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17:06
45: Should You Start a Membership? The 4 Green Flags You're Actually Ready
"Should I start a membership?" If you've ever asked yourself this, this episode is your permission slip to pause and get real before diving in.Today, I'm sharing the unfiltered truth about running a paid community—what wo...
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Episode 45
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19:28
44: Botox, Burnout & the Real Reason No One Was Engaging With My Content
Ever feel like fixing your face (or your feed, or your strategy) will magically fix your engagement? Yeah… I tried that. Spoiler alert: it didn't work. In this episode of The Creative Bodega, I'm sharing a story I honestly never tho...
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Episode 44
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21:37
43: The 30-Minute Email Newsletter System Every Solopreneur Needs to Grow (Without Funnels or Fancy Tech)
‼️TIME-SENSITIVE Resources & Links:50% OFF Flodesk Unlimited Pricing - Lock in unlimited pricing for life at 50% off your first year ($19/month) w...
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21:31
42: The Visuals-First Canva Workflow That Cuts My Content Time in Half (For Solopreneurs)
Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing ...
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Episode 42
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30:02
41: The #1 Instagram ICK in 2026: Why THIS Type of Content Is Killing Your Engagement
The number one ick on Instagram right now? Perfect expert vibes. Perfect tips, perfect tone, perfect designs—and honestly, it's all perfectly forgettable. If you've been feeling like your polished content isn't landing the way you hoped, this e...
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Episode 41
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31:23
40: The 4-Post Strategy That Grows Your Audience AND Converts (For Solopreneurs)
Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you...
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Episode 40
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27:12
39: Simple Black Friday Sale Ideas: 6 Low-Lift Ideas for Solopreneurs & Coaches
Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you...
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Episode 39
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22:21
38: 4 Steps to Uncovering What Makes Your Personal Brand Unforgettable
If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopren...
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Episode 38
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18:12
37: 13 Things I Did to Sell Out My Program in 24 Hours — Without a Funnel or Paid Ads
f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you.I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in ...
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Episode 37
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23:04
36: My Launch Day Playbook: How I Used Ethical Urgency to Sell 50% of My Course in 6 Hours
Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school cha...
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Episode 36
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23:27
35: Mom Guilt + Launching a Live Program: My Unfiltered, Messy BTS Reality
If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you.Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s ch...
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Episode 35
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23:56
34: The Backend Systems That Made My 5-Figure Live Program Launch Run Smoothly (For Solopreneurs)
Feeling overwhelmed by everything that needs to happen before your launch? In this episode of The Creative Bodega, I’m breaking down the exact systems, tools, and workflows I use to prep behind the scenes of a live program. From folder...
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Episode 34
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18:55
33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)
Feeling the urge to launch something new—but have no idea where to start? In this episode of The Creative Bodega, I’m walking you through my exact pre-launch process, from choosing the offer to nailing the name, crafting the structure,...
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Episode 33
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24:57
32: The Crucial Missing Piece Between Clear Messaging & Real Engagement for Personal Brands on Instagram
📣 UPDATE: THE MESSAGING EDIT SOLD OUT IN 26 HOURS! BE SURE TO JOIN THE WAITLIST FOR THE NEXT ROUND! We're still keeping all the info about the cur...
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Episode 32
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15:24
31: The M.A.G.N.E.T Method: My 5-Step Framework for Messaging That Connects and Converts
Feeling the pressure to “do it all” with your content—and still make sales? You’re not alone. On The Creative Bodega, Em Connors shares unfiltered truths and tangible strategies to help you build a brand that connects, creat...
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Episode 31
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20:02
30: Why Your Ideal Clients Aren’t Connecting With Your Messaging—And How to Fix It
Are you showing up consistently on social media… but still hearing crickets? You’re not alone — and this episode is for you. This is Part 1 of a 3-part series ALL ABOUT MESSAGING & BRAND CLARITY!Today, Em dives into one of t...
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Episode 30
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15:32
29: Should You Jump on That New Platform? 3 Questions to Ask Before You Add More to Your Plate
Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking...
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Episode 29
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18:35
28: 5 Prompts I Use to Get Better ChatGPT Results (That Most People Don’t Know)
If you’ve ever typed something into ChatGPT like “Write a caption about mindset” and instantly regretted it… this episode is for you.Let’s be real — ChatGPT isn’t a mind reader. But she can be your smartest, fastest content assi...
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Episode 28
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18:18
27: How I Grew My Brand Without Just Picking ONE Niche (And You Can, Too)
Feeling boxed in by the pressure to “niche down” when you’re multi-passionate? You’re not alone. In this episode of The Creative Bodega, we’re busting one of the biggest myths in online business: that you have to pick one
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Episode 27
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19:03
26: Real Talk: How Divorce, Miscarriage & a Toxic Relationship Changed My Life Forever
Feeling like you’re behind or broken because life didn’t go the way you planned? You’re not alone. In this episode of The Creative Bodega, I’m sharing some of the most pivotal (and painful) personal moments that shaped who I am ...
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Episode 26
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26:55