The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
Episodes
65 episodes
64: This Instagram Mistake Is Costing You Hundreds of Leads
Think your content's the problem? What if I told you it's actually your conversion path that's broken?! In this episode of The Creative Bodega, I'm sharing the exact moment from a recent one-on-one call that completely shifted how a re...
63: Why Your Content Design Affects Trust (And How to Fix It for Solopreneurs)
Spending forever on Canva just to create a post that gets… crickets? Here's the truth: your design isn't just about looking pretty—it's actually affecting whether people trust you, stop scrolling, and take action. In this episode of The Cre...
62: 10 Things I Do to Get My Spark Back When I’m in a Content Rut
In a content rut right now? Let's be real—you're in very good company. In this episode of The Creative Bodega, I'm sharing the 10 things I actually do when content feels heavy, my ideas feel stale, or my posts aren't hitting the way I ...
61: The 7 Hook Types That Create Buy-In (Not Just Clicks) for Solopreneurs
Staring at a blank caption, wondering what the hell to write? Yeah, I've been there too. In this episode of The Creative Bodega, I'm breaking down why your hooks might be falling flat—and it's not because you need some magical copywrit...
60: Why Your Email List Isn't Growing + My 4-Step Visibility Fix
Your Instagram is getting engagement, you're showing up consistently, but your email list? Crickets. If you've been wondering why your freebie isn't converting or why nobody seems to care about your newsletter, this episode is for you. I'm brea...
59: 7 Things I’m Doing Differently With My Instagram Visuals in 2026
If your Instagram feed is quietly repelling people instead of enticing them, you're not alone! In this episode of The Creative Bodega, I'm breaking down the 2026 visual reality check: perfect is out, overproduced is out, but inconsiste...
58: The Simple Reel Series Strategy That Generated 150K+ Followers and $32K
What happens when you commit to showing up on Instagram for 30 days straight...and accidentally gain 140K+ followers in the process? In this episode of The Creative Bodega, I'm sitting down with Amanda Jefferson, a Coven member who wen...
57: 6 Bio Mistakes That Quietly Cost You Instagram Followers (And Sales)
Is your Instagram worth a follow? That's the question I want you to ask yourself today—and I know it might sting a little. But here's the thing: if a stranger clicks on your profile right now, do they immediately think "Oh, this is for me"? Or ...
56: My 30-Day Show Up Strategy That Ended My Camera Fear (For Solopreneurs)
Hiding from the camera while trying to grow your business? I've been there—and I'm calling you out with love. In this episode of The Creative Bodega, I'm sharing the exact show-up strategy I used to go from absolutely dreading video (l...
55: Don’t Make It Weird: Selling Like a Human with Colleen Nichols (@noshamesalesgame)
In this episode of The Creative Bodega, I'm sitting down with Colleen Nichols (@noshamessalesgame) to talk about the messy, beautiful reality of building a business when life forces your hand. We're diving into what it really takes to ...
54: Algorithm Fatigue? What ACTUALLY Makes People Follow & Unfollow (For Solopreneurs)
Tired of feeling like the algorithm is punishing you for showing up? Same. In this episode of The Creative Bodega, I'm sharing the data-backed truth about what actually makes people follow, unfollow, and stop watching your content—and ...
53: “Online Courses Are Dead”? What’s Actually Dying—And What’s Next (Doors Open)
Amy Porterfield just discontinued Digital Course Academy—and the internet has thoughts. But here's what I think: online courses aren't dead. What's dying is the low-touch, "here's your login, good luck" model. In this episode of The Creativ...
52: What's Happening Is Too Big to Ignore: Speaking Out & Still Launching Amid a Crisis
Sometimes the hardest thing is to keep showing up when the world feels like it's falling apart. In this unedited (literally) episode of The Creative Bodega, I'm processing in real time what it means to stay visible in your business whe...
51: 6 Instagram Post Musts for 2026 That Actually Work (For Solopreneurs)
Drowning in "new algorithm" posts and conflicting advice about what you must do in 2026? Let's be real: you don't need a total content overhaul. In this episode of The Creative Bodega, I'm breaking down the six things that act...
50: Your Simplest Way Is Your Strongest Way: Content Strategy for Solopreneurs
Feeling like you need a ring light, perfect angle, and cinematic editing skills just to post a reel? Let's be real—you don't. In this episode of The Creative Bodega, I'm breaking down why your simplest way is actually your strongest wa...
49: How One Solopreneur Ended Her Content Overwhelm with a Visual System (Interview w/ Emily Odio-Sutton)
Ever feel like you know what you do and who you help, but you just can't figure out how to make your brand stand out online? You're not alone! In this episode of The Creative Bodega, I'm sitting down with Emily Odio-Sutton—my very first officia...
48: Choosing Enough: My 2025 Revenue Breakdown & Business Audit (Steal this!)
Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I sto...
47: How My Community Carried Me Through a 20-Minute Zoom Blackout
My worst live event nightmare came true—and I'm sharing the raw, unfiltered story while it's still fresh. I got kicked off my own Zoom workshop four times in front of 300 people during a live event for Canva World Tour. We're talking a...
46: My Secret To Staying Consistent AF Even When Life Is Lifing
If you've ever told yourself "I just need to be more disciplined" when it comes to showing up consistently online—I need you to hear this: It's not about willpower. It's about systems. In this episode of The Creative Bodega, I'm breaki...
45: Should You Start a Membership? The 4 Green Flags You're Actually Ready
"Should I start a membership?" If you've ever asked yourself this, this episode is your permission slip to pause and get real before diving in.Today, I'm sharing the unfiltered truth about running a paid community—what wo...
44: Botox, Burnout & the Real Reason No One Was Engaging With My Content
Ever feel like fixing your face (or your feed, or your strategy) will magically fix your engagement? Yeah… I tried that. Spoiler alert: it didn't work. In this episode of The Creative Bodega, I'm sharing a story I honestly never tho...
43: The 30-Minute Email Newsletter System Every Solopreneur Needs to Grow (Without Funnels or Fancy Tech)
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42: The Visuals-First Canva Workflow That Cuts My Content Time in Half (For Solopreneurs)
Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing ...
41: The #1 Instagram ICK in 2026: Why THIS Type of Content Is Killing Your Engagement
The number one ick on Instagram right now? Perfect expert vibes. Perfect tips, perfect tone, perfect designs—and honestly, it's all perfectly forgettable. If you've been feeling like your polished content isn't landing the way you hoped, this e...
40: The 4-Post Strategy That Grows Your Audience AND Converts (For Solopreneurs)
Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you...