My Content Trifecta: How I Use My Podcast, Instagram & Email Together to Save Time & Show Up Consistently

Feeling overwhelmed trying to juggle content on every platform? You’re not alone! In this episode of The Creative Bodega, I’m walking you through my exact system—my content trifecta—for turning one podcast episode into a blog post, newsletter, and Instagram carousel without starting from scratch every week. Learn how to streamline your process, repurpose smarter (not harder), and use AI to support your content strategy without losing your voice. If you’re tired of feeling behind and want content to feel easier, this one’s for you. Let’s make your content work together—and actually work for you!

 Check out the full show notes for this episode.

Things I cover inside the episode:
✨ How to turn your podcast (or any long-form content) into a week’s worth of strategic posts.
✨ Why repetition with variation builds trust—and how to lean into it.
✨ My plug-and-play workflow using ChatGPT to write outlines, blogs, and newsletters.
✨ Mistakes to avoid when repurposing, like treating every platform as a separate job.
✨ How I use a simple spreadsheet and a few prompts to keep everything organized and doable.

Resources & Links Mentioned in this episode:

• 🎙️ Descript – My podcast recording & editing tool
• 💌 Flodesk – My newsletter platform
• 📝 Podia – Where I host my website, courses, blog/show notes
• 🧠 ChatGPT Podcast Assistant – Custom AI to support content creation
• 🎧 Episode 6 – ChatGPT & AI: Exactly How I'm Using it to Boost Creativity & Save Time as a Solopreneur

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Transcript

0:00

Repetition with variation is a really good thing. It's gonna build recognition and trust from your audience. So don't feel like every post you make has to be something brand new. They can all feed off of each other. If someone is consuming all of this across all the platforms, that's awesome. That means you have a super fan and that is not a bad thing, right? And I've never had someone complain to me and say, I listened to your podcast, but then I read your newsletter and your Monday post, and they all were the same thing. No. Nobody's ever said that to me. Welcome to the Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding for female service-based solopreneurs who wanna grow their business without letting it take over their lives. I'm your host, EM Connors, and each week I'll share actionable tips, expert advice, and unfiltered truths to help you create engaging content, connect authentically with your audience, and turn followers into loyal customers. All without the burnout. If you're ready to simplify your content creation, navigate the ever changing trends and build a business that works for you while staying sane in this crazy season of life, then you're in the right place. If there's anything you should know about me at this point, it is that I find the path of least resistance in everything that I do for my business, like the easier I can make it. The less steps, the more streamlined that is my wheelhouse. I know a creator who will say like, find your minimum. What is the minimum that you need to do in your business to still be successful? And that's always really stuck with me.'cause I, I really like that concept. I'm not looking to do any more. Then I have to, and there's already so much I have to do as a small business owner and entrepreneur. So this episode's for you, if you ever feel like you're just constantly on that content treadmill. Maybe you're recording a podcast here, writing a post there, trying to keep up with your email list, like totally same friend, same. And today I just wanna share my exact system that I'm using to make my podcast Instagram content and my weekly newsletter work together. So I'm not. Starting from scratch every week, and this is new for me, this is episode 16 of my podcast, and so it's taken me a minute to sort of find my rhythm with how all these things are gonna work together and support each other. Rather than working independently, because that to me is just working harder, not smarter. So I'm gonna call this my content trifecta. Okay? It's how I create strategic high value content across three platforms really, without getting overwhelmed at all, or, you know, burning out. So what we're gonna cover, how to start with a longer form content like a podcast. A blog post, a, a YouTube video, something like that, and build all your content from it and what to do if you don't have any of those things, which I didn't for four years. So no judgment, no shade. How I turn one podcast episode into a scroll stopping carousel post, how I write my newsletter. Faster by building on what I've already created and what I've already shared, and how AI supports this entire workflow without taking over my voice and by really just helping support me in a way that doesn't feel icky. So I really hope you're gonna walk away with a plug and play type of system to repurpose smarter and still sound like you across all your various touch points as a content creator. So. First things first. I never had long form content. So what is long form content? It's really something that honestly probably lasts more than 10 minutes. So I've only ever been on Instagram, and so I've only ever had reels, and I've certainly never even used the reel option to have a three minute reel. All mine or. You know, pretty short. Usually a minute to a minute and a half max if I'm doing a how to. So I've never had long form content. So again, long form content, longer than 10 minutes, a YouTube video, a podcast, a blog post that someone has to take a while to read. Something like that, right? So that's what I consider long form content. And this whole process is gonna work a bit easier if you have something to pull upon for long form content. If you don't, I'm gonna give you the option of just maybe having one of your, you know, core posts for the week. Act as that. So a core post for me would be an a more in depth how to real or a really education heavy. Step-by-step carousel post. So as I'm talking through this and I say long form content, if you wanna sort of. Consider those your long form content. For now, I'm totally fine with that. That being said, you could easily create something like that and then use AI to make it longer, longer form and create a blog from it, uh, or a newsletter. I don't know if I consider a newsletter long form content, but honestly, you probably could. I've just never really thought about that until this exact moment, to be honest. So. Let's dive into this. So step number one is starting with that long form content. For me, that's my podcast. So that's where it all kind of begins. For me. That's my foundation and that is where I'm in the flow. I'm speaking naturally. I'm sharing like in depth details or like nuances. An example is like this, like what I'm talking about today, like how to. We really use a podcast, a post and a newsletter together in a way to work smarter, not harder. So an example would be maybe an episode also on like the three reasons your content isn't converting right. I. And I'm always using AI to really expand upon my initial idea. So what I do for when I'm having a podcast episode idea is I go into chat, GPTI go into my podcast assistant. If you haven't listened to my episode. On how I'm using chat GPT. Go ahead and go back and listen to episode number six. It's called chat, GPT, and ai, exactly how I'm using it to boost creativity and save time as a solopreneur. I'll put a link in the show notes for you, but that really explains how I got this GPT assistant up and running. I do pay$20 a month for chat, GBT, and I've created these various assistants. So a podcast assistant is one of them, and I've taught her all about me. All about my podcast, all about my ideal clients, all about my pillars that I'm talking about all the time. So she knows everything about me and I'm constantly updating her so that she, you know, gets to know me even better. And I'm uploading transcripts and I am, you know, let me explain how I use it. So here's what I do. I go into chat, GBT, I go to my podcast assistant and I say. Here's the topic that I am thinking about recording this podcast on. Here are some key takeaways that I want my audience to know. Here are some stories that I want you to include. And then lastly, here's the format that I want you to follow. So I have a podcast format that I follow that I got from my amazing podcast, coach Anna, and it's a problem solution format. So she gave me this awesome framework where it's like opening hook. Context and background, step-by-step solution, personal story or example, closing CTA. So that's my format and I will copy and paste that and put that into chat, GBT along with all that other information I. And then I will say, what questions do you have for me so that you can make this the best possible episode for my ideal client? And I hit return. Okay. That's where I start. And so she asks me questions. She usually has five or six questions, and I go through and I answer them very thoughtfully. I hit return and then she creates this outline for me. That's all I need for a podcast script. I do not script out my podcast like word for word. I don't know if you can tell, like I'm not reading from anything. There's basically, I'm looking at an outline as I'm recording this and making sure that I'm not forgetting anything. It's really to keep me on track and to help me remember what the heck I wanted to talk about, so it's broken out into those various sections or that format that I shared with it. And it's usually pretty darn good. I will copy it. I will paste it. I will put it into a Word document where I have a tab per episode. Okay, so right now I'm on episode 16. I'm looking at my document right now in the tab I, I number it 16. I put the title and then I, I add all those notes from chat, GBTI put them into this Word document. So one episode per tab basically, and then I start reading through it. And I am editing it. I'm saying, uh oh. Sometimes I'm highlighting sections of putting them back into GPT and saying, this isn't something that I would say, but what about reworking this section to talk more about this? And then she'll rework it for me and I'll delete what was there, and I'll copy and paste the new section and put it in. Or maybe I'm not using chat, g chat. Hmm. Maybe I'm not using chat GPT at all at this point. I'm just adding in my own notes of what I wanna say, what I wanna cover, the biggest takeaways I want my audience to get. So this usually takes me maybe 10 minutes to really go through this and make sure that it flows in the way that I want it to, that I'm hitting all the major key points that I wanted to share, that it wraps up in a way that feels really good, that I'm including a certain call to action. All that good stuff. And speaking of that, I need to tell you right now that I have all these notes for this entire episode over on my show notes on my website. Just go to the creative bodega.com/blog/sixteen and you will find any call outs, any references, any notes that will probably help you if you're more of a reader. Because some people don't do great listening. They do better by reading something, and that's why I put all the show notes over there. Okay. Anyways, I digress. So I've got all my podcast notes and then I record the podcast. So I opened up D script. DS script is where I record. I'm doing audio only right now because. I want to, I don't want to record my face. The reason why I was so excited to do a podcast was because I didn't have to do makeup. My background didn't have to be perfect. I don't wanna get all dolled up. I, and maybe I don't have to, but the reason I was excited about podcasting is'cause I didn't have to show my face. And it felt really easy to bust out episodes without having to show my face. So here I am. Maybe one day I'll switch, maybe not. I, I feel like the jury's still out on if podcasts. You know that our video form do better than just audio? I don't know. I, I've read a lot about it and I don't, I can't say one way or another if one is the right answer, but for me right now, it's not the right answer to do video. So I hit record audio only, and I'm just going through these notes, like I'm literally looking at them right now, right? It's introduction, overview, detailed steps, tips and mistakes to avoid, and then final takeaways. And again, they're just bulleted points, literally, and I'm going through and expanding on them, and that's what works for me. I'm really lucky in that I don't have to script out a whole podcast episode. That's just not how I roll. Okay? So I'm done. I complete, I hit end record on D Script, and it takes a minute to give me an entire podcast transcript, and this is where the magic starts happening. So now I have this, you know, if my podcast is 20, 25 minutes long, like I have this entire script and I will highlight that entire thing. I'll go back into chat GPT to my podcast assistant. And I will say, can you write a blog post for me that is 2,500 to 3000 words long with SEO optimized headlines, break out the chapters and call out any resources I need to link using this podcast transcript. Okay. It's amazing. It then takes that and it does exactly what I asked it to do. Literally creates a whole blog post based on my transcript. I copy that, I paste that. I put that into my Podia blog, which is basically where I put all my show notes. It's not really a blog, it's really more show notes, but the way Podio works, I have to call it a blog. So. It just wrote that whole thing for me based on my transcript. I don't feel like I'm cheating because that whole transcript are all things that I said. They're all things I believe in. They're all things I'm teaching and preaching. Now I'm taking it and making it into a more formal blog post. Okay, so now I've got my podcast that I'm sending off to my editor. Hi Scott, and he's gonna make it sound beautiful. Then I have my blog post instantly, right? I then take that and I say. Let me find it. I'm just gonna tell you exactly what I say. I save all of these in my podcast assistant on chat, GBT. You can basically create prompts for yourself, and I've saved all these prompts so that I can remember, you know, basically what I say. So I say, based on my transcript, can you write a captivating, thought provoking headline, and three bullet points with a title and a short paragraph below. No more than 150 words long. A call to action to listen to the podcast. What's this for? This is for my newsletter. You know, my newsletter follows a 3, 2, 1 format. It's three ideas for your business or your content. Two things I'm loving and one tip. Okay, so this now creates the three ideas for your business. I used to just randomly come up with these every week. I would just literally be like, huh, what should I share this week? Well, now my entire intro for my newsletter is based on what I'm talking about in the podcast this week, and so are my three ideas. It again, takes my transcript. Those are my words. That's my podcast, and it organizes it. It comes up with a great headline and then three bulleted points underneath it with paragraphs. No more than 150 words long for my newsletter. I. Again, I'm then opening up my newsletter for the week in flow desks, and I'm copying and pasting those in there. From there, I am 1000000% reading it. Sometimes I don't like the headline. Sometimes I'll say, eh, I don't love that headline, and I'll have an idea myself, or I'll ask her to come up with five different ideas. Sometimes one of the bullet points isn't something that I would maybe highlight or share, and I'll say, this is great. I like the first two bullet points, but can you rework the third one to include this? So I'm constantly going back and forth with her and she's learning about me every time I'm doing this and becoming a better assistant for me. Right? So now I've got my podcast, I have got a blog post or the show notes for my website, and I have the three ideas to include in my newsletter. I'm telling you, this is all taking me, like at this point I'm probably 20 minutes in not including recording the podcast. Of course, it's not taking me long, and it's all stemming back from that original transcript, okay? It's glorious. Now what's the last thing I have to do? I have to make a post for that week highlighting my podcast and getting people to listen to it. So my podcast comes out on Monday mornings at 5:00 AM Eastern Standard Time. My blog post comes out at the exact same time on my site, and I schedule a post to come out on Instagram, and it's usually a carousel relating back to my podcast and saying, you know, comment EP 15, right? Like episode 15 to listen to this. How am I making that carousel? Well, it's another prompt that I've created in chat GBT for my podcast assistant, or I say. Based on my transcript, can you help me come up with a 10 to 12 page carousel based on this transcript and, you know, make it engaging and encourage people to comment. EP 15 or whatever the call to action is that week, like the ManyChat keyword. And it does, and I will tell it, you know, make it more story driven, make it less bullet points and more short paragraphs. And I'm usually doing like that really kind of trendy carousel concept right now, where it's just like the same image. Of me in the background and I'm adding the text on top of those images, and I will share a link to a reel where I show you exactly what I'm talking about. It's kind of hard to explain, but I do it all within Instagram stories. I'm just saving the images. I'm not actually posting the stories, and it's quite fast to do. So. What am I doing? I'm actually copying and pasting whatever it says in that chat, GBT, and I'm either emailing it to myself or I'm texting it to myself for each of the pages Again. I'm not usually taking it verbatim. I usually don't love the first page that they come up with. Like the hook is usually a little cheesy or just not what I would say. So I'm absolutely re reworking that first page'cause that's so important to get people to scroll. But for the most part. It does a pretty good job of taking this big long transcript and breaking it into a 10 to 12 page carousel and making it very story driven. And again, I'm not trying to give everything away, and I'll say that don't share everything that I'm giving in this podcast because I really do wanna encourage Instagram viewers to go and listen to the podcast. So. That's it. So now I have a podcast for the week. I've got the main section of my newsletter, which used to take me the longest. Now it takes me no time at all because I have the podcast to lean upon. I've got a blog post for the week based on the podcast transcript, and I have a social media post. I do know people that will do more than one post promoting their. Podcast. I haven't done that yet. I think what, what I could do is have just a quote, like a call out quote for maybe like on a Thursday and encourage people to comment EP 15 or whatever the many check keyword is. But I haven't really done that. I've just found that that doesn't perform super well and neither does. Just having like a dedicated single image post for my. Podcast. That doesn't work super well either, so, but I have found that it's like a little trickier, right? I'm kind of sneaking in calling out the podcast within a carousel that looks more like story driven. It's not very obvious that it's about the podcast that seems to be working. I don't ask me why. That's just what people are preferring right now. Instead of just having like a single image graphic, like new podcast episode out. I see people do that and I just, they just fall completely flat. People are just not really looking for that. Right. So. Ah, what did we do? I started with a podcast or long form content of any kind, whether you want that to be a blog post, a if you're a writer, maybe it's a blog. If you're into video, maybe it is a video on YouTube. If you're a podcaster, maybe it's a podcast. If you've got none of those. Don't stress yourself out. I didn't either for a million years, so I would just actually start with your more robust, really teaching type post for that week, whether that's a detailed carousel or a reel where you're teaching something and take that and expand on that. Right? I then turned that episode into a blog post for my. Website where that's gonna help me with SEO and stuff like that, and to get more people to listen to the podcast. From that, I took it and I expanded the conversation into my newsletter where I basically kind of do like a podcast teaser by talking about three things I. That I will go deeper on and expand more on in my podcast if you wanna listen to it. And then from there I'm taking that and I'm coming up with a 10 to 12 page carousel that's story driven based on the transcript as well. So I'm just like squeezing so much out of this transcript and. I'm not even including the other things I do like I get the show notes, so I have a format for show notes on Buzz Sprout where it's just like a paragraph about what it's about, and then the key takeaways or highlights that are gonna be talked about in the podcast. That I create in chat GBT based on my podcast transcript. Like so much is being based on this transcript and it just, it gets me so far. So that creating my podcast does not take long, like. It's just not a heavy lift and recording it isn't even that hard for me. It's 20 minutes and I didn't know that this was gonna be so easy or feel so light until I got into it. It was really the reason why I kept putting it off for as long as I did.'cause I wasn't sure how heavy this lift was gonna be. But now that I'm into it and I have this system and I have this like spreadsheet that I'm looking at, and I have my Word document that I'm really relying on for the show notes and to keep myself organized with what podcast is, what it just feels. Easy and good. And if you want me to talk more about podcasting, I will. I'm clearly not an expert yet, but I'm kind of falling in love with it, and I, I really am enjoying the process so much and I'm really happy to teach others if it's something you're interested in. So maybe shoot me a DM and let me know if you, if you are interested in, you know, hearing more about podcasting. I haven't talked about it a lot yet. On my podcast. So AI is totally here to support you. It's not here to replace you. I cannot encourage you enough to really apply your tone of voice the way you speak, and don't be afraid to kind of tell chat, GBT, like, uh, you're not quite hitting the mark there. There's so many times where I'm like, can you tone it down a little bit and make it a little drier? Like I'm not that over the top when I'm talking. And this is like really reading to ai. Or too cheesy for me, and it's like, sure. And then it redoes it and I'm like, okay, that sounds way more like me. Right? So some tips and mistakes to avoid really. Mistake number one is treating each platform like its own separate job. Like these platforms should all be kind of working cohesively, whether it's the blog, the podcast, a YouTube video, your social media posts for the week, your newsletter, all of them. You should tie them all together so that you're not working hard. Right. You, you want it to be more simplified and you can absolutely talk about the same things across all the platforms. That's not a big deal. Let the podcast lead or let that long format lead and let the rest follow from there. Mistake number two, feeling like you need to say something new in every post You make right? Repetition with variation. Is a really good thing. It's, it's gonna build recognition and trust from your audience. So don't feel like every post you make has to be something brand new. They can all feed off of each other. If someone is consuming all of this across all the platforms, that's awesome. That means you have a super fan and that is not a bad thing, right? And I've never had someone complain to me and say, I listened to your podcast, but then I read your newsletter and your Monday post, and they all were the same thing. No. Nobody's ever said that to me'cause they're honestly most likely consuming one and not the other, or two and not the other. Or even if it's all three mm, not a big deal. And then last but not least, I would say mistake number three is using AI for like your entire post. Instead, I really use it to help me brainstorm, help me structure, help me speed up certain parts of my content. Me, you are what bring like the story and the soul and the uniqueness to that content. So the content trifecta is about working with your content and not against it. You're already pouring your heart into your content. Most likely. Let it do the heavy lifting. Let that longer form content do the heavy lifting. And then, you know, help then amplify your message on Instagram and really deepen that relationship through your newsletter. So let your platforms talk to each other, and you're never gonna run outta content ideas again. So if you want to see how I build a week of content from my podcast, don't forget to head over to my show notes for this week, the creative bodega.com/blog/sixteen. That's what I got for you this week. I will see you on the next episode. Thanks so much for hanging out with me on the Creative Bodega Podcast. If you love this episode, please be sure to share it with a fellow solopreneur who could use a little content creation inspiration. And hey, don't forget to check out the show notes for any resources I mentioned on the episode. To help you create content that feels easy and actually gets you results. If you want even more Canva and content tips, head over to my website, the creative bodega.com, or find me on Instagram under the same name. Until next time, keep creating, keep showing up, and most importantly, try and have a little fun with your content. I'll see you on the next episode.