The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Marriage, Money & Entrepreneurship: A Real Talk with My Husband
In this episode of The Creative Bodega, we’re getting personal. I invited my very first guest (drumroll, please... it’s my husband, Rob!) to have a candid conversation about what it’s really like to build a business when your spouse is along for the ride—financially, emotionally, and logistically.
We’re sharing the behind-the-scenes of how we navigated launching our CrossFit gym together, what it looked like when I became the primary earner, and how we manage money, roles, parenting, and the occasional dishwasher drama now that we both work from home. 🙃
Whether you’re trying to get your partner to take your business seriously, considering a big financial leap, or just curious how other solopreneur couples actually make it work—you’ll love this honest and hilarious chat.
Check out the full show notes for this episode.
Things we cover inside the episode:
✨ How we financially planned for our kitchen renovation (yes, it was 6-figures)
✨ What percentage of my revenue we put aside for taxes every month
✨ The emotional ups and downs of my being the primary earner
✨ What it’s like when both partners run their own businesses from home
✨ How anxiety (mine) and spreadsheets (his) keep us moving forward
✨ The real reason I hated video in the beginning—and how Rob helped me get over it
Resources Mentioned:
📚 The Pumpkin Plan by Mike Michalowicz – a financial must-read for business owners
📰 Rob’s "Crude Chronicles" Substack – for anyone interested in oil & gas finance!
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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