The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
The Truth About Creating Offers: How to Start Small, Build Proof, and Grow With Confidence
In this episode of The Creative Bodega, I’m sharing a real-time peek into my thought process around building offers—and why bigger isn’t always better. If you’ve ever felt pressure to launch a huge course or membership before you’re ready, this episode will help you breathe easier.
I’m breaking down why starting small is powerful, how to price your offers with confidence, and what to listen for in your audience to create aligned, profitable offers that actually serve. This isn’t about rushing or doing what everyone else is doing—it’s about growing at your own pace with intention.
If you’re in the messy middle of figuring out your next offer (or your first!), grab your coffee and tune in. You’re not alone in this.
Check out the full show notes for this episode.
Things I cover inside the episode:
✨ Why launching a massive course or membership right out of the gate can backfire
✨ The power of starting small, getting proof, and letting your offers evolve
✨ How to price in a way that feels good (and why raising your rates is a confidence game)
✨ What clues your audience is giving you about what to create next
✨ The importance of creating an amazing client experience before scaling
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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