The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Instagram Engagement is Down: How to Turn It Around Fast in 2025 (Without Ads)
Why No One Is Seeing Your Content (And What to Do About It)
Feeling like you're posting into the void lately? You're not alone—and you're definitely not doing it wrong. In this episode of The Creative Bodega, I’m breaking down the real reasons your content isn’t getting seen and the exact steps to fix it—without pouring money into ads.
From outdated growth strategies to algorithm shifts (yep, Reels are showing up to more non-followers than ever), I’m giving you the inside scoop on how to work with the algorithm, not against it. Plus, I’m sharing my go-to content tweaks, my take on platform changes, and why I’ll never stop sending voice DMs or writing my weekly newsletter to 16k subscribers.
If you're ready to get your content in front of the right people and finally see some traction again, this episode is your action plan.
🎧 Check out the full show notes for links, resources, and a few bonus tips!
Things I cover inside the episode:
✨ The biggest reason your content might be getting buried—and how to fix it (no ad spend required).
✨ What the Instagram algorithm actually wants in 2025 and how to play nice with it.
✨ Why specificity and content variety are your new best friends.
✨ The engagement tools Instagram wants you to use right now (hello, carousels + voice DMs).
✨ My exact process for tracking content performance without obsessing over likes.
✨ How to reframe "low engagement" and stop taking it so personally.
✨ A behind-the-scenes peek at how I bounced back when my own engagement tanked in 2024.
✨ Easy shifts to your content strategy that could instantly increase visibility.
Resources & Links Mentioned in This Episode:
🔗 My Instagram Analytics Tracker – ditch the guesswork and finally know what’s working, just $19!
🔗 The Reel tutorial I mentioned (for the trending carousel style everyone’s loving)
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!