The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
No Stress Guide to Email Marketing for Solopreneurs: Grow & Engage Without Overthinking
Feeling overwhelmed by email marketing? You’re not alone! In this episode of The Creative Bodega, I’m breaking down the real reasons solopreneurs avoid starting an email list—and how to finally take action without the tech headache. You’ll learn why email marketing is not as scary as it sounds, how to build a list that actually grows your business, and simple systems that make hitting “send” feel second nature.
I’m also sharing my own email journey—from resisting it for years to now sending weekly newsletters that drive real results. You’ll hear the mindset shifts, tools, and strategies I used to go from totally stuck to 16,000+ subscribers (with a 53% open rate!). 🙌
Ready to finally get your email list off the ground and make it work for you? Tune in now! 🎧
👉 Check out the full show notes for this episode here!
Things I cover inside the episode:
✨ Why every solopreneur needs an email list—even before they have an offer
✨ The mindset block that held me back (and how I got over it)
✨ Why I chose Flowdesk and how it changed everything for me
✨ The best types of freebies to grow your list quickly (without overwhelming your audience)
✨ How to create a simple newsletter format that makes writing feel easy
✨ Whether you really need a welcome sequence (and what to send if you don’t have one yet)
✨ How I repurpose content from Instagram to email and keep everything cohesive
✨ Mistakes to avoid when building your list—and the one thing that matters most
📎 Resources Mentioned in This Episode:
📲 How to Find Canva Freebie Designs Reel
🎧 Ep. 6- ChatGPT & AI: My Secret Weapon to Boost Creativity & Save Time as a Solopreneur
📧 50% OFF Flodesk (my email marketing platform of choice)
🔗 INSTANT ACCESS: Start & Grow Your Email List Course
🔗 FALL '25 WAITLIST: Start & Grow Your Email List
🔗 Podia (my website + course hosting platform)
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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