The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Instagram Analytics Made Simple: What To Track and Why It Matters
Are You Tracking Your Instagram Analytics the Right Way?
Obsessing over Instagram analytics? Or maybe you’re avoiding them altogether? In this episode of The Creative Bodega, I’m breaking down a simple, stress-free way to track your Instagram performance—without getting lost in the numbers. Learn which key metrics actually matter, how to repurpose top-performing content, and why checking analytics too often can do more harm than good. Plus, I’m sharing my personal tracking system that makes content planning so much easier. If you want to grow your reach and engagement without overcomplicating things, this episode is for you!
Check out the full show notes for this episode.
Things I cover inside the episode:
✨ The only Instagram metrics I track monthly (and why you don’t need to track everything).
✨ How to use analytics to work smarter, not harder—aka repurpose what’s already working!
✨ The biggest mistake business owners make with Instagram insights (and how to avoid it).
✨ Why checking analytics daily is a waste of time—and what to do instead.
✨ A peek inside my personal content tracker and how it helps me post consistently without burning out.
Resources & Links Mentioned in this episode:
🔗 Grab my Instagram Analytics Tracker (the easiest way to track your content performance, for just $19!)
🔗 Check out Later.com, where I schedule & post my content!
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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