The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs. Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout.
Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.
From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family.
In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.
If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place.
The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
8 Powerful Boundaries Every Solopreneur Needs to Avoid Burnout & Protect Their Energy
Feeling drained by social media? Struggling to balance your business without burning out? In this episode of The Creative Bodega, I’m sharing eight game-changing boundaries that have helped me protect my energy, stay present in my life, and build a sustainable business—without feeling like I must be "on" 24/7.
If you’ve ever felt overwhelmed by Instagram engagement, client expectations, or the pressure to produce content constantly, this episode is for you. Learn how to set boundaries around social media, redefine success on your own terms, and create more balance in your daily life.
Check out the full show notes for this episode here.
Things I Cover Inside the Episode:
✨ Redefining success on your own terms—so you no longer feel pressure to chase external validation.
✨ How to treat Instagram like work (not entertainment) and stop endless scrolling.
✨ Why muting competitors can actually boost your creativity and confidence.
✨ The game-changing habit of keeping your phone out of your bedroom (and what I use instead!).
✨ Setting response time expectations with clients—so you’re not available 24/7.
✨ Using Instagram time limits to break the scrolling cycle and be more intentional.
✨ How my kids help hold me accountable when I’m on my phone too much!
Episode Breakdown:
00:00 Introduction & My Burnout Story
02:15 Why I Redefined Success on My Own Terms
05:42 How I Stopped Treating Instagram Like Entertainment
08:21 Muting Competitors & Protecting My Confidence
11:37 Why I Keep My Phone Out of the Bedroom
14:50 Our No-Tech Rule Before & After School
17:12 Setting Instagram Time Limits for a Healthier Relationship
19:33 How I Set Client Expectations to Avoid Feeling “On” 24/7
22:45 Teaching My Kids to Keep Me Accountable
25:17 Final Thoughts & Challenge for You
Resources & Links Mentioned in This Episode:
🔗 Hatch Alarm Clock (pricey, but SO worth it for a better phone-free bedtime routine!)
🔗 Instagram Time Limits Settings
👉 DM me on Instagram (@the.creative.bodega) and let me know which boundary you're going to implement this week! Let’s protect our energy and build a business that supports our life—not consumes it. 💛
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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